M-School Institute of Marketing

Over the last 2 years, I have been privileged enough to be part of Loyola Marymount University’s M-School, an innovative undergraduate marketing program that focuses on the new world of branding and advertising. It is an application only program, with about 30 students per cohort. My portfolio consists of the projects I worked out throughout my time in the M-School Institute of Marketing.

PROGRAM OVERVIEW

M-School was born from the need to transform the way our students learn about and are immersed in the new world of advertising and branding. In doing so, we answered the call to action from the advertising and branding community—specifically our close partner thinkLA.

FUTURE-PROOF AND REAL-WORLD READY

The M-School curriculum focuses on what we call the 4Cs—Creativity, Collaboration, Critical Thinking, and Communication—to equip our students with the skills to be future proof and real-world ready. Course content is always current, courses are co-taught by industry professionals, and we’ve thrown out the proverbial marketing textbook.

EMBEDDED IN A THRIVING COMMUNITY

LMU’s close proximity to Playa Vista and the thriving Silicon Beach creative and tech community (with over 300 agencies and brands all within a 10-mile radius of LMU) enables us to stay current and develop doers, thinkers, makers, and future leaders by exposing our students to the best in industry.

INNOVATIVE CURRICULUM

We’ve custom crafted a five-course curriculum along with supplemental one-credit electives to deliver an intensive and immersive marketing education and experience that cultivates creative and passionate students and prepares them to hit the ground running in nearly any marketing, branding, advertising, or start-up role they pursue.

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